DPD UK

The Challenge

Ahead of the Christmas period, express parcel delivery service company DPD wanted to promote Choice, a more flexible way for drivers to supply their services.  The campaign targeted specific areas, and specific cities.

Our Approach

Working with KHWS we identified the right messaging and had creative assets made. Within a week we were ready and began running targeted campaigns across both Meta and Google Ads (search and display) leading to a newly created bespoke landing page that included a form. Our campaigns were localised and targeted users in the specific postcode areas users as per the hiring requirements from DPD, updated in an agile way as per the requirements from DPD.

Results

This combination saw over 2.47M impressions served through Meta & Google Ads driving 34.6k clicks. DPD saw an influx of form fills from a variety of eligible applicants.

Quote

“Working with Bright Skull Media was insightful, collaborative and quick. They identified the platforms we needed to advertise on and delivered results that exceeded expectations. They were able to help us fill the required vacancies faster than expected whilst keeping us updated with regular and transparent reporting and communication. I would highly recommend Bright Skull Media for their paid media work”

Andy Webb, Communications Manager, DPD UK